Palace chairman Simon Jordan has reiterated his determination to ensure Andrew Johnson remains at Selhurst Park next season.
The Eagles relegation from the top flight has immediately led to the inevitable speculation around the future of the Premiership’s top English goalscorer – with many predicting a move to Liverpool or Newcastle.
But Jordan has no plans to sell and is in bullish mood about his chances of hanging onto the England player.
"He's our player," Jordan told Sky Sports News. "I paid for him and he will have to be prised from my dead hand before he leaves here.
"He will be playing for Crystal Palace next season because his goals are going to help us win the league.
"The money we could get from him is irrelevant. I don't care what it is.
"I don't care if it is £6m, £7m, £8m, £9m or whatever. I'm not selling him. This boy is part of a unit that will get us back in The Premiership.
"If he comes to see me I will have a frank conversation and tell him how well he has been looked after by the club."
Jordan is also relaxed about his chances of keeping hold of highly-rated manager Iain Dowie.
Speaking to BBC Radio Five Live, Jordan said: "I've been seriously loyal to Iain and expect the same from him.
"He is a good manager and he has a job to do here, and he wants to see the club be successful.
"I don't expect us to be in the Championship very long. I expect to win the league and I'll give the manager the means to do that.
"I want to come up as champions and put to bed the memory of this season."